A damn great read from Ben Sailer at CoSchedule. Even if you’re not into #SEO, this is a must-read post even for content creators. Already saved it in my Pcket app – lots of detail to get down and dirty with! http://coschedule.com/blog/seo-tips/
With a premium placed on efficiency and productivity, owners are becoming more aware of website analytics as a way to grow their businesses leaner and faster.
By identifying the goals business owners wish to achieve with their website (whether it is increasing sales or subscribers), they can focus your efforts on improving their site performance based on those goals.
To keep tab of how a website is doing with these goals in place, owners must develop a system of tracking and measuring your metrics using website analytics tools.
The data collected by these tools will let inform them how close (or far) their site is in achieving those goals, and what they need to do to improve their performance.
While the concept of website analytics may be simple in theory, the application can get complicated to some, especially once they get their hands on big data.
The danger of website analytics is that there is so much information to process that it is easy to lose sight of the goals!
As a result…
To help flesh out this statement below is a very insightful infographic courtesy of the good guys from TruConversion.
Determine your goals
As mentioned in the infographic above, more than half of businesses consider website traffic as their main metric to measure.
While traffic is a good indicator of a site’s visibility, taking traffic alone as the metric to track will not truly reveal the effectiveness of their sites.
“Ultimately, website traffic is an empty metric. The number of visitors to your site only makes sense if there’s an end-goal to getting visitors to your site in the first place.” – Website Traffic: SEO Objective or Means to an End?
Since every business will be concerned with turning a profit with their website, there’s a chance that even the thousands of traffic you are driving to your site will not yield a single cent!
This is because…
Below are examples of goals that you should measure along with website traffic.
- Successful purchase – Measure how many visitors became buyers after dropping by your site. From here, you can divide the total number of page traffic to the number of converted visitors into customers to get the conversion rate. The higher the conversion rate, the better.
- Successful signup – Track the visitors to your sign-up page who committed to your call to action. Subscribers may not equate to profit just yet – you can funnel them down to your mailing list to turn them into paying customers.
- Requested information or contact details – Find out how many of the visitors to your contact page filled out the form and sent you a message. These users are interested in your services, which is why they reached out to you in the first place. And you want to identify how many of your visitors are qualified leads so you can market your services better.
All these goals can be tracked in your Google Analytics after setting them up in your dashboard.
If you noticed in the goals above, all of them require the visitors to commit to a particular type of action.
Therefore, make sure that the pages you track have a clear CTA that visitors can follow through. It is important to make this visible to visitors so your traffic will not just bounce from your site or perform nothing on the page.
Learn how to find these goals with your tools of choice
As mentioned, Google Analytics does an excellent job of tracking and collecting information about the goals above.
However, you may have other goals for your websites other than tracking revenue and generating leads.
For example, you may want to find out how many of your visitors are reading your content from top to bottom.
You can also take into consideration the buttons and links on your pages that get clicked on the most.
Finally, you could probably to test different versions of the sites to different visitors and see which version converts the best.
For these goals, you can refer to some of the best tools below:
- SumoMe Content Analytics – This tool lets you record the number of visitors to the page and find out which part of the page where more than half of them leave. This will give you an idea on what keeps readers from getting at the very bottom of your page so you can make the necessary improvements.
- Clicky – A Google Analytics alternative, Clicky is a lightweight analytics tool that shows the most important metrics that business owners should take notice. This tool is an excellent option for those who get overwhelmed with the data provided by Google Analytics. Also, Clicky has a heatmaps feature that shows which buttons and elements on the page are most clicked on by visitors.
- Optimizely – This tool lets you conduct A/B testing on your site pages to see which version works and the ones that don’t. You can also track user behavior and create segments for each visitor based on behavior. This way, you can provide a more personalized experience to each section when visiting your site.
- TruConversion – The Swiss knife of analytics tools, TruConversion covers website analytics, A/B testing, heat maps, and even surveys to help gather and make sense of big data that is preventing your site from converting visitors and earning from them.
There are lots of other analytics tools to choose from, but the ones above should give you a good idea of the kinds of metrics to track and tools to use.
Provide actionable steps that you need to take from the gathered data
When interpreting website analytics to extract actionable items, you need to determine the tools you will use to not only make sense of the accumulated data, but also figure out solutions to your problems.
The goals and tools mentioned above should at least give you a good idea of how you can approach your websites in a more systematic fashion.
Still, it all boils down to what business owners wish the achieve and how you want to obtain it, given the data you have collected.
Some want to improve the kind of content published on their site while others want to increase referrals coming from search engines. This goes to show that businesses have different goals when it comes to running a successful business.
Therefore, you need to create your plan and approach web analytics in a careful and calculated manner to make your tracking and measuring count!
“It is optimal to start any web analysis with a clearly defined web analytics measurement model. But if you don’t have one then you no longer have an excuse not to provide something small that is incredible and of value from any web analytics tool you have access to, for any website in the world.” – Avinash Kaushik, Beginner’s Guide To Web Data Analysis: Ten Steps To Love & Success
The article by Avinash Kaushik above will allow everyone to synthesize your web analytics goals into a plan that can complement their marketing strategy.
Now, it’s your turn…
What other web analytics goals and tools not mentioned above would you recommend business owners to start off with?
I’m pretty sure there are lots of others that are probably much better than the ones featured above. Help me fill the gap by suggesting them on the comments section below!
Originally published at christopherjanb.com on October 28, 2015.
Imagine that your old blog posts are the empty bottles and containers in the image above.
You bought the products from the store and used them for your pleasure.
After consuming their contents, it is time to dispose of the containers to the recycling plants.
However, these containers can still be used to hold something.
You can clean those glass jars to keep your homemade jam or spread.
Sterile those tall bottles and you have a container for your water.
The point is that there is still use for these containers.
Instead of having someone else recycle the items for you, why don’t you recycle them yourself?
Now, going back to your old blog posts, how can you re-use them to your convenience?
There are not like containers that run out of content over time. The content remains there for as long as you maintain the post live.
However, what they lose over time is efficacy.
Ideas in old blog posts become outdated as new ideas roll in as presented by more recent blog posts.
Therefore, old posts lose value and are good as disposable.
Considering this factor, what you can do is repurpose the old content and raise back their value!
What is content repurposing?
To explain the entire concept of content repurposing below is an infographic by Cent Muruganandam that details the different tools to use and tactics to apply to your content marketing strategy.
Including this process as part of your content marketing strategy will help benefit your blog.
This plays as part of the S.M.A.R.T. goals developed by Michael Jenkins from Shout! Social media company.
How is content repurposing S.M.A.R.T.?
Using the concept above, here is why content repurposing fits in building an effective marketing strategy:
- Specific – Content repurposing has a clear objective: increase online visibility andprovide different formats of the same content to accommodate what your audience wants
- Measurable – You can compare the performance of the old post and the repurposed one using Google Analytics or your web analytic tools of choice. Check which one met your goals faster and with less effort. This provides insight on the type of content (image, video, audio) that makes your visitors tick
- Attainable – By making your content easier to find online by recreating them into different formats, there is a good chance that you can drive more traffic to your blogand convert them into clients or subscribers.
- Relevant – You are updating the old post with new and pertinent information to give value to your readers
- Timely – You have the old blog post as the foundation to help develop your repurposed content. This makes it easier for you to build your new post.
Now that we have this in place let us take a successful example of repurposing content based from an old one.
CJG Digital Marketing Philippines published an article about visual content statistics that has garnered social shares.
A couple of months after, the site repurposed the content from an article into an infographic.
The interesting thing is that the infographic received more shares on social media than the old post!
There was new nothing added to the infographic that the article did not have. It is probably because the site audience preferred visual content (which is coincidence) over-written posts.
This example is why you should use content repurposing in your blog!
By repurposing content, you increase the types of content on your blog. Some may prefer visual content, other like audio.
Now that you have the proof, it is time to put this idea of content repurposing to the test. However, before you drive it into full gear, you need to observe a couple of things to make best with this tactic.
Repurpose content into lengthier ones
At least that is what a study conducted by serpIQ found out when it gathered the average number of words of pages that rank on the first page of Google.
Publishing content that is more than 2,000 words increases your chances of cracking into the first page of search results!
This applies to your old blog posts that presented good ideas but were not as fleshed out.
Long-form content connotes having chock full of ideas and lots actionable tips that readers can follow through after reading the whole thing.
However, do not publish lengthy content just for the purpose of publishing it.
That means no fluff words that are written so that you can break the 2,000-word barrier!
Providing value and useful information in your content trumps all. If you feel that you have exhausted all ideas in your post and still fall short of 2,000 words, it is okay.
The important thing is that you get to repurpose your old content into something much better!
“After blogging for more than four years, I’ve found that longer content gets more shares/likes and links. Keep in mind, though, that your ultimate goal is not to stuff your blog posts with fluff and empty words, but rather to improve the overall quality of useful, actionable and informative content.” – Mike Wallagher, How to Promote Your Blog and Get More Visitors/Traffic
Turn posts into an ebook
Here’s a fresh content repurposing idea that you can do for your old posts.
If you have old posts that run a similar theme, you can repurpose them into an e-book.
This is better because you can sell the e-book or use as a lead generation tool to encourage your visitors to subscribe to your mailing list.
Before writing the e-book, make sure that you update the information first and rewrite certain parts to keep its content current and relevant.
To put the icing on the cake, edit your old posts by including a link to the e-book so they can be directed to the landing page to buy or download the repurposed content. You can also use an opt-in box to direct visitors to that particular page in your site.
“Merge several of these blog posts together, and you’ll have a lengthy, informative, helpful guide. All you need to do then is slap on an introduction and conclusion, and you have the makings of your next lead magnet or product to sell.” – Jordan Kasteler, Repurposing Your Content For New Media
Use visual content
As seen in the example above from CJG Digital Marketing Philippines, you can turn your content into an image.
Both allow you to drag and drop elements onto a canvas and save for publishing.
Aside from publishing the visual content into a new post on your blog, you can update the old posts by including the image or infographic in there for good measure!
Inform readers that you have created a visual content version of the post but with updated data and insights. This will give readers more incentive to go back to your old posts, especially if you promote them again on social media.
Lastly, upload the visual content on image sites like Pinterest (for pictures) or Slideshare (for presentations). This falls in line with the idea of content repurposing as a way to broaden the online channels where the audience can find your content.
Instead of just your content being found on your blog alone, repurposing your content allows it to be seen on other sites as well!
For long-time bloggers, content repurposing is your solution to not only develop fresh content off old posts but also put your once-useless posts into good use once again!
Following the tips above should give you a head start.
Also, do not forget to integrate it as part of your content marketing strategy. This way, you can implement a focused content repurposing campaign that lets you bring value back to your old posts on a consistent basis.
Originally published at christopherjanb.com on October 22, 2015.
Exactly one year ago, I was in my hotel room overwhelmed by how my life has turned out. Never in my wildest fantasies did I imagine that I will get married to the most beautiful and wonderful person in the world in front of the people who have made an impact in our lives.
Everything that happened from our wedding and reception – the moment when we exchanged our vows, slipped those rings in our fingers, walked from the aisle to the exit of the church where we were greeted by cheers and confetti, showcased our dance moves, saw our on-site video presentation for the first time, and left from the reception back to our hotel room – were so vivid as if they were lifted from the most exquisite of dreams.
However, with one year under our belts as a married couple and the welcome addition of our lovely Winter, our union has always been real all along. And with every step we take together, our love becomes even more real. And I have you to thank for making this a reality.
I always tell this to you and I’ll never get tired of saying this: I love you very much, I love our family very much. May anak na tayo (surpise!).
Now, let’s make more memories with our family, Durr!
Submitted to Ms. Tope as part of the requirements for CL 241
This Indian epic epitomizes the culture, beliefs, and philosophy espoused by its people during its time. More importantly, it centers in on certain ideals that culture during its time holds dear – Rama as a man and husband, Sita as woman and wife, and Lakshmana as servant – as they face less than idyllic situations that test their mettle and morality.
The heroics of Rama throughout the epic will never be put into question by readers. It is through the destruction of the demons in the hands of Rama and Lakshmana that allows them to recognize their destiny of deliverance that is consummated at the end of the story. However, Rama’s submission to the wishes of Kaikeyi to be banished in the forest for 14 years and his refusal to return to the kingdom even when the boon was lifted by Kaikeyi’s son Bharati not only speaks greatly of Rama’s dedication to complete the boon in its original terms, but also of his responsibility as an obedient son to his father Dasharatha.
Sita displays qualities that paint her as the ideal wife by refusing to leave Rama even during his time of exile in the forest. We see more of this when Sita refused the offer by Hamunan to be carried off from the clutches of Ravana because she wanted her husband Rama to personally free her. Her refusal to be touched by other men becomes an even more significant plot device when Sita survives the test of fire unscathed, proving her purity and devotion to Rama.
Although some of the lessons and morals inherent in the story may seem outdated and questionable by today’s standard, no one will deny how the characters and the values present in Ramayana remain influential in different parts of the world even today.